Talk the Talk
Playbook

    • Reads longer-form content

    • Customer service and trust are paramount

    • Needs phone calls and face-to-face meetings

    • Active on Facebook

    • Prefers text or email to phone calls

    • Appreciates educational content, discounts and incentives

    • Values traditional marketing like direct mailers or flyers

    • Active on Facebook and YouTube

    • Wants a brand that aligns with their values

    • Prefers text, email or messaging apps

    • Seeks out detailed, authentic content and reviews

    • Active on Facebook, YouTube, X (Twitter)

    • Gravitates towards influencer marketing

    • Wants concise visual content - like short-form videos

    • Prefers text or messaging apps

    • Active on Instagram, YouTube, TikTok

“My favorite part was time spent with the team.”